''We are targeting the new affluent customers of country. The bold syling of new Fiesta indicates a clear move toward European desing cues and is a true reflection of the Ford Fiesta's exciting on-road character,'' Ford India President Michael Boneham told reporters here. FIESTA 1.6 S has a sporty look, whereas SXI falls under the 'luxury' segment.
SXI's diesel version will cost Rs 8.14 lakhs, while customer has to pay Rs 7.10 lakhs for the petrol mode.
Fiesta 1.6 S is available only petrol version, which is priced at Rs 7.15 lakhs.