Melbourne, June 19 : David Beckham is gearing up to set hearts racing by posing in his underwear for another sexy Emporio Armani ad.
The footie ace will unveil his new campaign with a giant mural in San Francisco, where he will reveal one of the images.
Renowned fashion photographers Mert Alas and Marcus Piggott on the beaches of Malibu took the pics, reports the Daily Telegraph.
Becks in the meantime, put in an appearance at the Macy's men's store in Bay Area to meet and sign autographs for the first 175 fans who bought 200 dollars worth of Emporio Armani men's underwear.
The latest Beckham campaign will feature on billboards and in press ads around the world promoting the latest range of Armani underwear.
The new collection will hit stores in the U.S. in August and Europe in July.