Washington, June 13 : British band Coldplay's new album 'Viva La Vida or Death And All His Friends' is set to become the fastest, and the biggest selling album of 2008.
The album hit shelves on June 12, but is selling so well that some estimates suggest that it could sell almost 200,000 copies in just a few days.
The title of the fastest-selling album of the year is currently held by Duffy, whose album 'Rockferry' sold 183,874 copies in the first week of its release in March this year.
HMV spokesman Gennaro Castaldo said that Coldplay's album however, is expected to outsell 'Rockferry', reports Contactmusic.
"There is massive interest in this album, and the early signs are that sales at hmv stores around the country and online at hmv.com are meeting the huge expectations surrounding its release, while it's also being heavily downloaded as well," he said.
"It's likely to be given a big boost by Father's Day gift purchasing - we're expecting loads of kids and mums to buy it for cool dads everywhere.
"Any Coldplay release is now a major event, and the band are one of the few truly global acts that can drive huge numbers of music fans into record stores and online."