Mumbai, June 12 : Indian film distributors joined hands in a bid to make Bollywood's presence across the Indian shores in a big way.
Percept Picture Company (PPC) recently entered into an agreement with Pritish Nandy Communications (PNC) for the worldwide distribution of the upcoming Bollywood film "Ugly Aur Pagli".
Pritish Nandy, Chairman of PNC said that time is ripe for the Indian film fraternity to shed the predictable formulae and tread a different path, adding that it is high time for Bollywood to spread its wings and reached out to a larger audience.
"I think we have all seen Bollywood grow in a particular way and has reached a part stature. Globally, it's now time to take Bollywood to larger audience. It's time to go beyond the formulae predictable products of Bollywood and redefine its horizon," said Pritish. Shailendra Singh, Joint Managing Director, PPC said that the lighthearted romance and comedy movie is the first step towards a long-term venture which aims to serve the audience with quality 'products'.
Reiterating Nandy's view Singh said that the quality should be such that it should force not only Indians, but people world over watch the Indian films.
"They understand that the content of Bollywood needs to evolve to an extent that not only Indian people watch but they see and accept and they pay to watch," said Singh.
'Ugly aur Pagli' slated for July 25 release stars Mallika Sherawat, Bollywood's screen siren and Ranvir Shorey in the lead role.
The movie directed by Sachin Khot is a fun-filled love story in which Mallika (Pagli) plays the role of an obnoxious, strong and witty girl who loses her temper and control at the drop of a hat.
Her life takes a roller coaster turn when she meets Kabir (Ugly) played by Ranvir Shorey, a bookworm and a complete opposite.
Produced by Pritish and daughter Rangita Nandy, the movie has music by famous music composer, Anu Malik, lyrics by Amitabh Verma and story by Anil Pandey.