Emirates launches buy fly programme

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Mumbai, June 11, (UNI) ConvergeM, a Future Group - Axiom Telecom JV retailing telecom products and services, today announced its partnership with Skywards, the award-winning frequent flyer program of Emirates Airline, to offer one of the most exciting bundled offers for its consumers the 'Buy&Fly' offer.

As per this novel offer, every consumer purchasing a mobile phone from Big Bazaar or Central or Mport will earn up to 3,50,000 Skywards Miles. The 'Buy&Fly' offer can be availed from June 14.

The Miles can be redeemed for various rewards such as flights on Emirates or partner airlines, hotel stays, car rental and other leisure and lifestyle products and services, provided by Skywards and its partners.

Number of Skywards Miles awarded will depend on the mobile handset that a customer purchases. With these Miles, customers can visit the destination of their choice on the Emirates network or within India with the latest airline partner Kingfisher.

''We are extremely excited by the prospects of the Skywards promotion in India. Our first offer was very well received in UAE market and we predict the same response for India,'' Axiom Telecom Senior Vice President Fahad Al Bannai said while talking to reporters here today.

Emirates India and Nepal Vice President Orhan Abbas said, ''We are delighted to partner with Axiom and launch the 'Buy and Fly' offer.

With this partnership we expand the benefits currently offered to our discerning members. We look forward to a very fruitful relationship with this prestigious new partner and we welcome Axiom to our family.'' Both Skywards members and non-members can avail the Buy&Fly Offer. Existing Skywards members will have to quote their Skywards membership details, non-members can fill in a membership application from the participating outlets and will be allocated a Skywards Membership number instantly. Miles will be added directly to the customer's Skywards account.

UNI JM GR SM1526

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