New Delhi, June 9 : Malaysian food festival began here with an aim to attract tourists and popularize Malaysia as a food destination among the Indians.
Speaking at the inaugural of the seven-day Malaysian food festival Dato' Tan Seng Sung, Malaysian High Commissioner said that the aim is to promote Malaysian culture in India.
"We want to promote Malaysia as a food destination. We hope that they will go to Malaysia for their holidays," said Seng Sung.
The food festival turned out to be a gourmet's delight as people got to saviour the ethnic Malay dishes prepared by chefs flow in specially from Malaysia.
Apart from proving to be a savouring experience, the festival also doubled as a promotional event for Malaysian tourism.
The evening proved to be a cultural extravaganza as Malaysian dancers dressed in traditional attire sizzled to enthrall the audience.
Malaysia had declared 2007 as the 'visit Malaysia Year' and wants to cash upon its exotic locations.
According to the latest tourism data provided by the Malaysian authorities, India is rated amongst the top ten tourist generating source for Malaysia. From January to April 2008, around 160, 000 Indian travellers visited Malaysia registering an overall increase of 18.7 per cent as compared to last year's arrival figures for the same period.