New Delhi, June 8 : Computer shipments touched nearly 1,000 Personal Computers (PCs) every hour in the country in the quarter just gone by, with Q1 2008 (JFM 2008) shipments exceeding 2.1 million as against 1.9 million PCs in the same period in the previous year.
This took the total shipments during 2007-08 (April-March) beyond the 8.25 million mark, recording a year on year growth of 22.3 per cent. Shipments in 2006-07 were 6.75 million.
The IDC study on the domestic PC market across India found shipments of commercial PCs at 5.55 million as against 2.71 consumer PC shipments during the year. Of the 2.03 million notebooks shipped during the year -- 1.34 million -were commercial notebooks.
IDC also completed an in-depth study that found that individuals were one of the biggest buyers of "whitebox" PCs (PCs assembled by small independent shops rather than the larger brands available across the country).
However, on the commercial side, buyers increasingly chose major brands - both local and multinational. Flexible configurations were a key selling point for consumers.
The whitebox study, conducted among consumer and commercial PC buyers, was supplemented by channels and components research. The study mapped cities across the country.
The primary objectives of the study were to gain insights into buying decision factors, life cycles, price sensitivity, distribution channels and different end-user segments. This report also offers PC vendors with strategies and recommendations to grow the market in India.
With added insight into this sector of the Indian PC market, IDC has increased its market size by adding in more whitebox desktops. Vendor market shares have been reduced as a result of the market size increase, but individual vendor shipments, growth rates, and rankings are unaffected.
Based on IDC's surveys across the Asia Pacific region, particularly in countries such as China, the Philippines, Malaysia and Vietnam, Bryan Ma, Director of Personal Systems Research at IDC Asia/Pacific, said, "What comes to light is that a larger market provides increased opportunity for growth, including the consumer and SMB sectors. Vendors who are able to cater to these users' specific needs could stand to gain."