Bangalore, Jun 4 (UNI) It major Wipro today launched 'Eco Eye', a corporation wide initiative on ecological sustainability.
Eco Eye is a comprehensive program that drives increasing ecological sustainability in all its operations, as also areas of its influence.
The initiative attempts to engage with increasing levels of intensity with all stake holders - Wipro's own employees, partners, suppliers, customers and immediate communities, a company release said.
Company Chairman Azim Premji said, "We firmly believe business cannot be built at the cost of ecology. It is not sustainable.
Ecological Sustainability will increasingly be the defining force for society and business globally. Wipro believes Ecological Sustainability this is the right thing to do. In fact is the only way forward." Wipro would work on the dimensions of carbon neutrality, water balance, waste management and bio-diversity. Eco Eye was the 'eye' through which the company attempt to see everything, and act for ecological sustainability, he added.
As part of its engagement with the Community, Wipro has undertaken mass tree plantation drive in Bangalore, Kochi, Delhi and Chennai.
Its tree plantation in Tsunami affected area in Pushpavanam is a Guinness Record and provides coastal tree belt cover as protection against cyclones and floods.
UNI RS MSP TS1716