Mumbai, Jun 3 (UNI) Escorts Limited today announced the launch of 'Humrakshak', a first-of-its kind personal accident cover for farmers on purchase of its tractors.
Humrakshak provided insurance cover ranging from Rs seven lakh to three lakh for all farmers whose tractors were purchased after May one. The Humrakshak initiative covers all Escorts tractor brands -- Powertrac (PT), Farmtrac (FT) and Escort.
Speaking about the initiative, Escorts Agri Machinery Group Executive Director and CEO Rohtash Mal said Humrakshak reaffirms the company's commitment to continuously enhance its relationship with farmers. By providing a security backing to the farmers, the Humrakshak initiative addressed one of the most important challenges that farmers and their families face in case of an unfortunate accident. As a first-of-its kind for the tractor industry, the Humrakshak initiative raises the bar for farmer care, he added.
Escorts Agri Machinery Group has tied up with New India Assurance Company to provide personal accident cover under the Humrakshak initiative. Under the policy, in the event of a farmer's death or permanent disability, the family would be entitled to a cover amount linked to the tractor model purchased by them.
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