Pandey said: "The world is gradually going hi-tech and I thought that even my Laddu should go hi-tech. So I have launched this website. It can be accessed on www.thaggukeladdu.com. We have launched it so that we could instantly contact all the big cities of India."
"The popularity of our sweet has reached in the whole world but we only had this shop to get an access. Though the demand was everywhere, the supply was not enough and then we came across the idea of internet. After taking help from other sites, we made our own website," added Ravi Prakash Pandey, co-owner and son of Prakash Pandey.
"I have been coming to Kanpur for the past ten years and every time I take along Thaggu ke Laddu with me. My friends always ask me to bring some for them whenever I make a visit. I have just come to know about the website. On-line facility will make it easy for everybody to place order," said Ramchander, customer from outstation.
The shop, which was started nearly 50 years ago, still holds a special significance in the name of sweet makers. Matha Pandey alias Ram Avtar Pandey who laid the shop's foundation, feels that there is more to the name than just publicity gimmick.
According to him, initially when he arrived in Kanpur 62 years ago, he had listened to Mahatma Gandhi's speech which stated that sugar is white poison.
Afterwards, he wondered how he would prepare a Laddu without sugar but decided to be true to his customers and thus named the preparation Thaggu ke Laddu.
Thaggu ke Laddu have been appreciated by many film stars like Prem Chopra, Sanjay Kapoor, Hema Malini and Amitabh Bachchan.