London, May 31 : Watching 3D movies will not be restricted to theatres alone, for now one can catch all that 3D action right in their living room and that too without those special 3D glasses, thanks to Philips, the electronics company, which has created a 42-ins 3D TV set that provides viewers with a vision in which the images will actually appear to come out of the screen.
And experts are calling it a revolutionary development as this will not only turn around the whole TV viewing experience, but would also make the viewers feel as if they are a part of the action on screen.
"If you are a big fan of EastEnders, you will feel as if you've been invited into the homes of your favourite characters. You'll feel as if you are actually in Pat Butcher's kitchen, and if you are a big football fan, you'll feel as if you are watching the game with the rest of the supporters. It's a totally immersive experience that makes people feel incredible involved in what's going on," Telegraph quoted Ben Nicholls, business development director at Picture Production Company (PPC), which is developing content for the new 3D TV set, as saying.
While currently Philips is selling its 3D TV sets for up to 20,000 pounds each in the commercial advertising market, it is hoping to introduce cheaper versions costing 1,200 pounds in the span of three years, when they can have enough content to justify splashing out on the new technology.
A viewer needs to adjust his right and left eyes to see a 3D image on a flat TV screen. For a long time, wearing special glasses was making it possible to see slightly different images, taken from different angles, by using different coloured lenses.
However, with its new discovery, Philips has outdone the glasses by placing a lens on the screen with creates the same effect.
And this new technology comes in time with Hollywood studios making a big leap into the 3D film industry by coming up with more and more 3D movies. After the huge success of animated 3D children's films, such as The Polar Express and Disney's Meet the Robinsons, many prominent directors, including James Cameron and Steven Spielberg, are currently working on 3D films scheduled for release next year.
According to Mark Hurry, the director of legal and commercial at PPC, 3D sets will now get the same taste of success as the high-definition television screens.
"The early adopters will be companies looking for innovative ways to attract passers-by, but it will only be a matter of time before the demand for 3D TV grows so much that consumers will want it in their homes. Content owners and production companies should be thinking now about 3D as a new way of reviving their back catalogues," he said.