Srinagar, May 31: 'Rid-Tobak', a product which will help tobacco addicts quit it, was today introduced by the Unani hospital and Panchi Karma centre here.
The product will now be available at different hospitals in the valley, director of Unani hospitals in Kashmir Dr Naseer Ahmad Haqueem told nwespersons at the product launch at Natipora on World Anti-tobacco day today.
According to an estimate, about 30 per cent of the people in the valley smoke tobacco.
Dr Haqueem said, 'Rid-Tobak'', successfully launched in the US, Italy, UK, Malaysia, Indonesia, the Philippines, Europe, South East and Asia Pacific countries, helped addicts quit tobacco smoking and chewing addiction to some extent.
Unless and until the vicious circle of Taste-Kick-Craving-Anxiety is broken totally, it was difficult to get them motivated to quit tobacco, he added.
Tobacco was a legally available narcotic substance, he said, adding that 'Rid-Tobak' could change the taste of tobacco products, stopping kick and craving and relieving anxiety.
Dr Haqueem said trials conducted by leading head and neck cancer surgeons at various cancer research institutes on more than six hundred cases had revealed good results.
He said after taking 'Rid-Tobak' for three days, the addiction decreased by 73 per cent and in a week by 86 per cent, without any side effects or withdrawal symptoms.
The course of the product was for two to four weeks, he said, adding it contained non-toxic substance and the effect started from the first intake.