Jet Airways launches e-commerce initiatives

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New Delhi, May 29: In keeping with the commitment to customer service excellence, Jet Airways has introduced a set of key e-commerce initiatives.
Jet's keen emphasis on the adoption of the most advanced, cutting-edge technology, the airline has become the first Indian carrier ever to implement Bar-coded boarding passes (BCBP), an IATA standard solution.

The BCBP can be automatically scanned at the boarding process, avoiding manual boarding and thus enabling multiple flights to be handled at a single gate. Having introduced BCBP at Singapore airport, Jet Airways plans to introduce these at Hyderabad and Brussels airports in the near future, Jet CEO Sudheer Raghavan said in a statement today.

In an effort to improve customer satisfaction, the airline has re-launched its website-- with a new look, enhanced usability and performance. The revamped website now also includes a simplified Chinese and traditional Chinese language site to cater to Chinese speaking passengers in China and Hong Kong, as well as live Weather updates, powered by the world's leading weather provider

The airline's attractive online promotional scheme currently offers passengers who make online bookings on a chance to win 15 Scarlet LCD TV's from LG, 15 BlackBerry Smartphones, and a Maruti DZire car as bumper prize. Winners will be selected by lucky draw.

Jet has introduced an international web check-in facility for the convenience of its London, Hong Kong, Singapore, Kuala Lumpur, Bangkok and Brussels-bound passengers, wherein passengers holding e-tickets may now check-in on the web and print their boarding passes.

The airline plans to extend this facility to its North American destinations with the receipt of the requisite security clearances.

The airline's JetPrivilege members may now redeem their JPMiles online at in real-time, pay via credit card and print their award tickets online.

Although the service is available on the airline's India website only, it will be opened to other country sites shortly.

Jet also announced that with the activation of its station, Kathmandu, the airline now offers e-ticketing facilities on all its flights, spanning 60 destinations in India and around the world. The airline also launched its much-awaited Infant e-ticketing facility recently.


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