49 million Internet users in India

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Bangalore, May 29: India online is the annual syndicated research on Internet usage in India from JuxtConsult. The research offers insightful, comprehensive and up to date understanding of net usage behavior and online preferences of regular internet users. India Online 2008 understands online Indians as consumers and not just faceless net users.

It has been a year of healthy growth in the Indian online space.

- All internet users at 49 million – 40 million urban, 9 million rural

- 33 pc growth in all urban users over last year

- 35 million 'regular' users – 30 million urban, 5 million rural

- 19 pc growth in regular urban users over last year

- 25 million 'daily' users

'Regular' internet users (internationally accepted definition) = internet users who use the internet 'at least once a month'

Growth has been both in class and mass of online users in India. 77 pc of all online users belong to the 19 to 35 age group category, 70 pc of the total users belong to the SEC A, B and C towns, 51 pc users are salaried employees, 63 pc users own an automobile and English is the most preferred language of reading for only 28 pc of Internet users (indicates the potential for vernacular language content).

Household Assets
pc Internet Users
Color TV
90 pc
Mobile phone
87 pc
Bank account
84 pc
Computer/Laptop 72 pc
Fridge 68 pc
Life Insurance 53 pc
2-wheeler 46 pc
Credit card
31 pc
Air conditioner
19 pc
4-wheeler 17 pc
Investment in shares
11 pc

The internet dominates users daily lives

- Home is the 'most preferred place of access' for 41 pc of users.
- 9 out of 10 regular users access the internet from home (and office) daily
- Relatively more of them spend 2 hours or more daily on internet from home than on other mediums.
- Spend 2 hrs. or more on Internet 36 pc on weekdays
- Spend 2 hrs. or more watching TV 14 pc
- Spend 2 hrs. or more on reading paper 2 pc
- Spend 2 hrs. or more listen to Radio 10 pc

- 81 pc 'interact' using the social media platforms (all social media platform put together - chatting, social/professional networking, interact on communities, read/comment/write blogs etc.).

The top ten online activities undertaken by net users are:

Top 10 Online activities
pc undertaking
Emailing 91 pc
Job search
72 pc
Instant messaging/chatting
70 pc
Check news
63 pc
Check sports
57 pc
Download music/movies 54 pc
Check cricket score
50 pc
Dating/Friendship 50 pc
Matrimonial search
49 pc
English info search engine
49 pc

On an average a net user undertakes over 15 activities online and 7 of the top 10 online activities fall in the 'personal life' domain.

Users of 'vernacular language' websites up at 34% from last year's 12 pc (though 28 pc prefer English as the language of reading only 34 pc are visiting vernacular websites regularly, indicating the lack of content online).

1 in 3 online shopper 'buys' online!

- 80 pc of all regular online Indians 'shop' online. They either search or buy online.
- 23 pc have actually bought online in last 6 months - 8 million active online buyers
- 92 pc of all online buyers (23 pc of internet users) have bought a travel product online, 51 pc have bought a non-travel product online
- 80 pc of travel product buyers have bought train tickets, 52 pc has bought air tickets in last six months
- Books, Clothes and CD/DVDs are the most bought non-travel products online (Mobiles and Computer Products most searched)

Google leads in both 'mind' share and 'user' share!

Website
pc recall top of mind
pc Use it most
Google 36.6 pc
28.4 pc
Yahoo 31.5 pc
27.6 pc
Rediff 7.5 pc
8.6 pc
Orkut 5.6 pc
8.1 pc
Gmail 5.5 pc
8.6 pc
Indiatimes 1.7 pc
1.2 pc
Hotmail 1.1. pc
1.0 pc
Moneycontrol 0.8 pc
0.8 pc
Naukri 0.7 pc
0.4 pc
Sify 0.6 pc
0.7 pc
Most Popular Websites for Specific Online Activities


Vertical Top Website
pc Use Most
Emailing
Yahoo
51 pc
Instant Messaging
Yahoo
53 pc
Job search
Naukri 42 pc
Online News
Yahoo
16 pc
Info serach- English
Google
81 pc
Info serach- Local lang
Google
65 pc
Online travel
Yatra
18 pc
Games Zapak
32 pc
Online shopping
Ebay
33 pc
Real Estate
Google
23 pc
Financial news/info
Money Control
18 pc
Online share trading
ICICI direct
31 pc
Net telephony
Yahoo
25 pc
Matrimony Bharat matrimony
36 pc
Friendship/Dating Orkut
54 pc
Share pictures
Orkut 38 pc
Social networking
Orkut 66 pc
Professional networking
Orkut 44 pc
Video sharing
YouTube
43 pc
Sports Cricinfo
19 pc
Astrology Yahoo
25 pc
Cinema Yahoo
14 pc
Music Raaga
17 pc
Online learning/edu Google
32 pc
Buy/rent movie CD
Rediff 19 pc
Mobile content
Yahoo
12 pc

-A 'land survey' was conducted in March 2008 to estimate and profile the internet users.
- The survey sampled over 12,500 households in 40 cities of all population sizes, and over 4,000 households in 160 villages across the country, covering all socio-economic strata
- The internet usage dynamics, behavior and website preferences were captured through a large scale 'online survey' with over 15,000 internet users in April 2008
- The online survey was conducted using Google (keyword) Search Ads and JuxtConsult's own Internet User Panel (www.getcounted.net)
- The online survey data made 'representative' of the entire online population (urban and rural), by using appropriate demographic 'weights' derived from the land survey and using authentic Govt. of India population statistics.


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