TWB develops user interface for next generation digital broadcasting products

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Bangalore, May 28 (ANI/Business Wire India): The Writers Block (TWB) has been chosen by a leading Internet Media company to develop and implement next-generation video user interface (UI) for its set-top-box (STB), which allows the users to access digital content from multiple broadcasting platforms and across formats.

This will enable digital broadcasting and IPTV services to be promoted, searched and accessed through a state-of-the-art interface to deliver a superior user experience.

The user-interface integrates service providers' digital video services.

These include - Video on Demand (VOD), Electronic Program Guide (EPG), Digital Video Recorder (DVR) and Interactive Applications into a centralized, user-friendly UI.

This key functionality of the product user interface is:

-- Ability to integrate traditional media and broadband internet media

-- Ability to view Internet media including YouTube video's as full screen video on, high definition large format TV's with TV style remote and navigation

TWB has developed the UI to enhance the user experience by enabling personalization by viewers to match their viewing preferences along with network based community sharing, which enables friends and family members to recommend programs to one another.

Rakesh Shukla, Chief Executive Officer, The Writers Block said, "TWB recognizes that an interactive, customizable and user friendly UI is essential to pleasing the customer. In future we will see further enhancements in order to create visually appealing, perceptive and smarter UIs. TWB has proven experience in the development of interactive applications and UIs. It is part of our core mission to enable a high quality UI and customer support features that need to be delivered to market quickly."

He further added, "We are committed to giving our customers the best in simple, consistent and intuitive navigation. TWB has extensive experience and domain expertise in delivering advanced applications and user interfaces for multiple platforms. We are happy to deliver world class solutions to our customers, on platforms capable of supporting futuristic technologies."

ANI

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