Washington, May 27 : Hindus have asked Beliefnet, the largest spiritual website, to stop promoting the upcoming Hollywood movie 'The Love Guru', which they say "hurts the Hindu and spiritual community".
Advancing the movement launched by acclaimed Hindu leader Rajan Zed; Bhavna Shinde, representing Hindu Janjagruti Samiti and Sanatan Society for Scientific Spirituality, in a communique to Beliefnet, said, "We are appalled that a well-respected spiritual website like Beliefnet is openly promoting this movie that hurts the Hindu and spiritual community, contradicting Beliefnet's published mission statement."
"Protesting the denigrating content of 'The Love Guru' and Beliefnet's promoting it", Shinde added that, "We urge Beliefnet to stop promoting 'The Love Guru' movie, till Paramount has made necessary changes to the movie, so that it will not hurt the feelings of the worldwide spiritual and Hindu community. This will also ensure continued respect from the Hindu and spiritual for Beliefnet as a truly spiritual website, in accordance with its mission statement."
Beliefnet lists its mission as " to help people like you find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness". "Our only agenda is to help you meet your spiritual goals", its website says.
Talking about the Beliefnet and Paramount partnership on 'The Love Guru' movie, the Beliefnet website says, "The features on this page were created as part of a collaboration between Beliefnet and Paramount Pictures. Beliefnet editors and Paramount officials jointly determined the design and content of this page," and also states, "Beliefnet and Paramount explore the movie 'The Love Guru'".
It also includes trailer of the movie. "Ask the Love Guru a Question" is at number four on the Most Emailed Articles list of Beliefnet website.
Launched in 1999, Beliefnet is part of the Fox Entertainment Group, which is a division of News Corporation.
Steven Waldman is the President and Editor-in-Chief. Stated to be the largest online community for spirituality and inspiration, Beliefnet claims about three million unique visitors each month and a daily email newsletter readership of nearly 11 million subscribers.
It has partnership with Time magazine and ABC News.