Hyderabad, May 26: MetroMela, India's first multi-modal and multi-location internet service provider, today announced the launch of a city-centric lifestyle, wellness, entertainment and family-based monthly magazine, focussing exclusively on Hyderabad.
According to a release here, magazine content Head Barkha Shah said, ''The magazine would showcase the depth of local market specialities and the lifestyle of the city's vibrant community. Our effort is to bring readers and advertisers a very resourceful and mutually-referral product.'' Chief Operating Officer Nitin Chowdhary said, ''We expect that the local merchants will find the magazine as a strong city focal medium to present their marketing messages to their targets much more effectively.'' MetroMela would have an initial print run of 15,000 copies in the city. It plans to publish similar city-centric editions in all the other six cities where it was providing online local information services.