Amararaja Batteries ventures into 2-wheeler segment

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Chennai, May 26 (UNI) Amararaja Batteries Ltd, a technology leader in the storage battery industry in India, today entered the two- wheeler segment by launching the Amaron Pro Bike Rider batteries, powered by Valve Regulated Lead Acid (VRLA) technology introduced by the US-based Johnson Controls.

Launching three variations of the two-wheeler battery 'Amaron pro bike Rider' in the presence of brand ambassador and India's first Formula 1 driver Narain Karthikeyan and the upcoming talents in Indian motorsport segment Arman Ibrahim and Aditya Patel, company Managing Director Jayadev Galla said this offered 30 per cent more powerful performance at 30 per cent higher cranking power.

He said the battery was adapted and customised to meet the harsh demands of rugged Indian conditions and was in tune with the Indian psyche of neglecting the maintenance of battery.

Self start two-wheeler owners do not have to maintain their battery with periodic service, thanks to VRLA technology, he said, adding that ''VRLA technology is the preferred choice for luxury cars across the world today.'' Mr Galla said the technology was being introduced at a time when the After Market two-wheeler industry was valued at Rs 500 crore and growing at eight per cent. This was fuelled by increasing popularity of high-end two-wheelers among the younger generation. The growth was also from un-geared scooters among urban and semi-urban women.

Answering questions on market share aimed for the new product, he said one million units would be introduced in the market through Amaron's retail outlets across the country. It would be sold with a 60-month warranty.

''As is our practice, 12 per cent of the sales would be utilised for brand building,'' he added.

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