Melbourne, May 25 : Don't want to dig a hole in your pocket? Well, then do your grocery shopping on Fridays, at least if you're in Australia, says a new research.
According to a study, Friday is the cheapest day to shop at Australian supermarkets.
Shoppers can score hundreds of bargains and slash 20 per cent off their weekly grocery bill by making the end of the working week their main shopping day.
The findings, released by Australia's largest infield marketing firm, The Bailey Group, found Fridays were the best days because retailers rolled out specials for the weekend trade.
Divisional managing director of The Bailey Group Steve Wootten said shoppers could save hundreds of dollars each year if they took advantage of late-week specials.
"Without a doubt, Friday is the best day to get a trolley full of supermarket bargains,'' The Daily Telegraph quoted Wootten, as saying.
Wootten was quick to warn that doing the weekly shop on Fridays did come with a caveat.
Shoppers not only risked having unstocked shelves but busier crowds often meant heightened stress levels.
"It is a risk, because hot specials that start on a Monday might not be there. Retailers try their best to ensure they have the specials but if demand is higher than their forecast they could run out of stock," he said.
The weeklong study, which was undertaken earlier this year, involved 1300 auditors visiting both major and independent supermarket chains, including Coles, Woolworths, IGA and Aldi.