London, May 25 : Your man refuses to cook? Well, just impose a sex ban on him, says celebrity chef Jamie Oliver.
Oliver believes that women should abstain from sex with their husbands or boyfriends to punish them if they refuse to cook.
"Men are driven by sex. So the best way for women to get their men into the kitchen would be to stop having sex with them until they start to cook," Times Online quoted him, as saying.
Oliver, who is making a Channel 4 series centred on the town of Rotherham, said he was appalled by how few men in the Yorkshire town can cook.
"I ask if they cook at all and they simply say, 'Don't be so daft'. I found myself working with men who've never even lifted a pan, let alone cooked," he said.
Oliver, who is best known for television programmes such as The Naked Chef and Jamie's School Dinners, said that once men had got over the first hurdle, there was "a pride on their faces" when they had learnt to cook a few dishes.
"When I was filming the documentary about better school dinners, I never got to 'the home'. Now I'm living with families who can't cook; food has no place in these families," he said.
"I could halve their food budget. With 60 pounds a week they could eat good dinners, plain lunches and a roast dinner from a good free-range bird every week," he added.