Sharmila Tagore unveils Brooke Bond cups
Mumbai, May 21 (UNI) Bollywood actress Sharmila Tagore and her daughter Soha Ali Khan unveiled Brooke Bond's 60 22-carat gold cups here today, as a part of the brand's 130-year, 100-crore customers celebrations.
Designed by jewellery maker Gitanjali, the gold cups will be given away as prizes by Brooke Bond along with other prizes worth Rs 15 crore as part of its two-month campaign.
''I've always been loyal to the Brooke Bond brand. Campaigns like these reach the consumers directly and instill a sense of bonding,'' Sharmila said.
''Consistency
and
excellence
in
tea
blending
are
what
has
retained
customers.
Our
tasters
taste
one-and-half
lakh
cups
every
week,''
Hindustan
Unilever
tea
marketing
manager
George
Koshy
said,
adding,
''We
also
make
it
a
point
to
produce
tea
that
caters
to
regional
and
local
tastes.''
UNI
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MAZ
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