Mumbai, May 21 (UNI) Bollywood actress Sharmila Tagore and her daughter Soha Ali Khan unveiled Brooke Bond's 60 22-carat gold cups here today, as a part of the brand's 130-year, 100-crore customers celebrations.
Designed by jewellery maker Gitanjali, the gold cups will be given away as prizes by Brooke Bond along with other prizes worth Rs 15 crore as part of its two-month campaign.
''I've always been loyal to the Brooke Bond brand. Campaigns like these reach the consumers directly and instill a sense of bonding,'' Sharmila said.
''Consistency and excellence in tea blending are what has retained customers. Our tasters taste one-and-half lakh cups every week,'' Hindustan Unilever tea marketing manager George Koshy said, adding, ''We also make it a point to produce tea that caters to regional and local tastes.'' UNI ZC MAZ SR US1803