New Delhi, May 20 (UNI) Targeting the growing printing solutions market in the county, US-based Xerox Corporation today launched eight mono printers and multi-function printers.
''The global launch which was kicked off from India will be rolled out subsequently in 162 countries and underlines India as a strategic destination for Xerox Corporation,'' Xerox India Ltd Managing Director Andrew Horne told reporters here.
The company has earmarked Rs 12 crore for marketing in Small and Medium Business (SMB) segment, Rs four crore for co-operative marketing with partners and Rs four crore towards geographic expansion, Mr Horne said.
The launch will be replicated in 15 non-metro cities in the country.
The marketing investments will expand office coverage into 30 cities across the country, Xerox Group, Desktop Multifunction and Printer Business unit, Vice President and General Manager, Carl Bothner said.
The newly launched products range from small, cost-effective A4 printers to feature-rich monochrome MFPs and are targeted at the fast growing SMB community that is expected to spend 1.3 billion dollar on printing and printing supplies in 2008, as per a report by AMI Partners.
''The company expects to add 150 new partners in Q4 2008 and increase Xerox's market share in 1-20 pages per minute (PPM) segment,'' Xerox India Ltd, Office Business Group Director, Princy Bhatnagar said.
Xerox's newly launched products include: Xerox Phaser 3600 (40 ppm A4 mono printer), Xerox Phaser 3250 (30 ppm A4 mono printer), Xerox Phaser 5550 (50 ppm A3 mono laser printer), Xerox Phaser 3100 MFP (21 ppm A4 multifunction printer), Xerox WorkCentre 5020 (20 ppm A3 mono multi-functional printer), Xerox WorkCentre 5016 (16 ppm A3 mono multifunctional printer), Xerox Workcentre 5225 (25 ppm A3 mono printer) and Xerox WorkCentre 5230 (30 ppm A3 mono printer).
With sales of 17 billion dollar, Xerox plans to fetch 15 per cent of revenue from developing nation's market.
UNI PDT MP ND1750