Commenting in Mumbai, Sue Taylor, VP and General Manager of NDS Asia Pacific said, “NDS is very optimistic about the growth of the Indian Pay TV market and we are honoured to be the partner of choice for leading broadcasters, platform operators, and service providers delivering the latest services and content to subscribers," she said. "We are privileged to be able to partner with the leading operators in both the satellite and cable space." She continued: “The opening of our sales and support office in New Delhi allows us to enhance our reach and local support capabilities and to better serve our existing and future customers."
India is a dynamic market for digital Pay TV and is projected to see some of the highest digital subscriber growth rates anywhere in the world. Furthermore, according to forecasts from Media Partners Asia, India"s digital Pay TV market will lead the Asia-Pacific region in revenue generation by 2015. The major factors promoting market development are government regulation, high GDP growth, increasing demand for quality content and delivery, and new market entrants offering both satellite and cable services. The increase in competition and consumer choice in Pay TV is accelerating uptake of digital solutions and is leading operators to provide quality content, innovative applications, differentiated services and improved delivery.
India"s established Pay TV market leaders, Tata Sky, Hathway Cable and Datacom, as well as new market entrants Bharti and Digital Entertainment Network (DEN), all rely on NDS systems to protect and enable their Pay TV services.
In conjunction with the opening of the New Delhi office, the NDS Mumbai office and Bangalore R&D centre continue to grow. With 900 staff already in India, NDS is committed to providing continuing support to the Indian market and to investing in further expansion. With unprecedented emphasis on research and development, NDS ensures our customers are market leaders, today and tomorrow..