Ekta enters reality TV arena with hunt for 'actor couple'
New Delhi, May 20 (UNI) She has revolutionised the small screne over the last decade with her unique brand of 'Saas Bahu' sagas.
After producing hugely popular and successful television shows like the ''long-running'' 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahani Ghar Ghar Ki', Ekta Kapoor's Balaji Telefilms is all set to make a new foray into reality shows.
Balaji Telefilms has joined hands with actor Suneil Shetty's Popcorn Entertainment Limited to produce new reality show 'Kaun Jeetega Bollywood Ka Ticket' (KJBKT), a mega talent hunt across the country where 12 couples will compete for the golden opportunity to act in their Bollywood film.
To be aired on 9X general entertainment channel next month, KJBKT will witness the 12 couples, guided by their respective mentors (the names of which are yet to be finalised) judging their acting and dance skills in quest of an opportunity to be a part of ''a glamorous world, an extravagant life and a celebrated name'' that Bollywood promises.
The couples will be chosen through country-wide auditions across four zones, which are already on in various parts of India.
In fact, auditions in Delhi are to held later this week, sources in 9X said.
Speaking on the launch of the new reality show, Founder and CEO of INX Media Pvt ltd, Indrani Mukerjea, said,''I am delighted to announce that 9X will air the biggest Bollywood reality extravaganza - Kaun Jeetega Bollywood Ka Ticket. 9X is the strong No 3 Hindi GEC of India as per both TAM and aMap and we have achieved this by virtue of our innovative content.
''This
mega
reality
show
conceived
by
Ekta's
Balaji
Teleflims
Ltd
and
Suniel
Shetty's
Popkorn
Entertainment
will
provide
a
great
platform
for
people
who
aspire
to
make
it
big
in
Bollywood
giving
them
the
biggest
launch
platform
that
the
country
has
ever
seen.''
Speaking
of
her
foray
into
reality
shows,
the
television
soap
queen
Ekta
Kapoor
said,
''Kaun
Jeetega
Bollywood
Ka
Ticket
is
a
show
that
can
take
a
person
from
being
a
talented
unknown
to
becoming
India's
next
superstar.
This
unique
reality
series
on
9X
will
bring
to
the
viewers
the
biggest
celebrities
and
the
best
of
talent
across
the
country.''
On
the
first
reality
show,
Ekta
said,
''Being
the
first
reality
show
produced
by
Balaji
Telefilms
Ltd
we
wanted
it
to
be
associated
with
a
channel
that
could
share
our
vision
and
not
compromise
on
the
budgets.''
UNI
AR
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