Dishtv announces to provide free Set Top Box

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Patna, May 20 (UNI) In order to consolidate its position in the eastern region market, Dishtv, a leading Direct-to-Home(DTH) company of the country today announced free availability of Set-Top Box.

Adressing a press conference here, Anindya Sengupta, DVP Sales, Eastern region, said Bihar is a key market for Dishtv and keeping in mind its growing popularity, we are announcing here today a unique consumer offer where they can get the Set-Top Box absolutely free with accessibility of 185 channels by simply paying a years maxi-subscription with installation and activation charges worth Rs 3,990.

'' We do believe in foreseeing the future and setting new trends in the market. The dishtv initiative of announcing Set-Top Boxes free for the first time in the country will set a benchmark and put the DTH revolution into high momentum,'' he added.

Mr Sengupta also claimed the company had captured 70 per cent market in the state and has target of 8-10 per cent revenue growth by the end of every fiscal by customer acquisition policy.

The company had generated a strong customer base of 3.2 million viewrs across the country which will grow even furthewr over the years, he added.


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