Washington, May 16 : Hindu groups have contacted various film related organizations in Canada urging them not to distribute or screen upcoming Hollywood movie "The Love Guru" till its presenter Paramount Pictures makes necessary changes to it.
Advancing the movement launched by acclaimed Hindu leader Rajan Zed; Bhavna Shinde, representing Hindu Janjagruti Samiti and Sanatan Society for Scientific Spirituality, in communiques to National Film Board of Canada other organisations, said "...stop distributing or screening the movie till Paramount has made necessary changes to the movie, so that it will not hurt the feelings of the worldwide spiritual and Hindu community."
"If the trailer is an indicator of the content of the movie...then we feel that this movie is most likely to hurt the sentiments of seekers from various spiritual paths...it will hurt the religious sentiments of millions of Hindus worldwide, who hold the 'Guru-disciple' relationship as sacred...we are supporting Rajan Zed's protest against the denigration...Poking fun is one thing, but if it creates a sense of belittling other's faith, then it is wrong," Shinde stressed in this communique.
Meanwhile, furthering the drive pioneered by Indo-American leader Rajan Zed, various organizations and leaders have been coming out expressing concern about the possibility of "The Love Guru" hurting the sentiments of Hindus worldwide and urging filmmakers to be more responsible when handling faith related subjects.
Zed has been saying that from the information available about the movie, it appears to be lampooning Hinduism and Hindus and using Hindu terms frivolously.
Various Hindu, Catholic, Presbyterian, Jewish, Native American, Methodist, Buddhist, youth, film, spiritual/religious, music, yoga, civil rights, etc., leaders have already issued statements in support of this cause espoused by Rajan Zed.
On the other hand, Hindu groups have recently been approaching film distributors associations, exhibitors groups, regulatory bodies, government ministries, theater owners, etc., in various parts of the world urging them not to distribute/screen "The Love Guru" till Paramount Pictures makes necessary changes to it.
Paramount Pictures, through its Senior Vice President National Publicity, Jessica Rovins, has earlier stated, "It is our full intention to screen the film for Rajan Zed and other Hindu leaders in the U.S. once we have a finished print."
"The Love Guru" is a comedy starring Mike Myers (of Austin Powers fame), Jessica Alba, Justin Timberlake, Ben Kingsley; and directed by Marco Schnabel; is set to release on June 20.
In it Myers, an American, raised in an ashram in India, moves back to US as Guru Pitka to seek fame and fortune in the world of self-help and spirituality.