Ahmedabad, May 16 (UNI) BIG STREET, the company specializing in the Out of Home (OOH) media business, which was launched recently in India, has announced the acquistion of new inventory aggregator in Ahmedabad and Chandigarh.
In its plan to become the largest inventory aggregator in the country, the Company has been acquiring inventory across markets, with the latest being 35 hoardings and 5 gantries at Ahmedabad and 417 buses in Chandigarh, said Willis D'Monte, Director (Operations) of BIG STREET.
Commenting on the growth plans, Mr D'Monte said ''There are enough and more opportunities and great potential to bring in international quality into India and that is just the route that BIG Street plans to take.'' He said that the next 4-5 years will witness a steady growth in street furniture, which will help in clearing the clutter of the billboards visibility.
''We want to be a leader in the OOH space, providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media providers,'' he said.
The two key acquisitions come at a time when the OOH industry is going through a transformation phase, with the industry growing at 17 per cent CAGR.
Ahmedabad's Ashram Road, is a landmark in the city and figures in most media planners advertising plans, which acts as a huge impetus for BIG Street in the market.
As part of BIG Street's plans for maintaining city aesthetics, while growing their business, the Company plans to upgrade the current inventory to LED screens, back-lits and scrollers.
In Chandigarh, where there are low options for OOH advertising, buses form a very integral and key medium for OOH advertising. With its fleet of 417 buses, advertisers can reach out to audiences across the city and states, Mr D'Monte added.
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