The key benefits to advertisers included easy and more effective use with the Intuitive campaign interface providing more effective control and varied tools. It also had the ability to test the advertisement's effectiveness and track the rate of conversion, he added. Yahoo has adopted a new ranking model that rewarded advertisers for focusing on the things that improve a search user's experience such as relevant creative. The advertisers would have additional ways to improve the placement of their advertisements, through their bids and by improving their relevancy, he added.
Yahoo India General Manager Search Marketing and Small Business Sandeep Deshpande said the new platform would enable marketers to manage their campaigns with ease and potentially derive improved return on investment.
The new search platform could automatically adjust advertisement rotation and bids and help small and medium businesses to meet their goals.