Chennai, May 15 (UNI) Cholamandalam DBS Finance Limited, a joint venture between the Rs 9,582 crore Murugappa Group and DBS Bank of Singapore, today announced the launch of 'CholaDBS Direct,' an online investment portal aimed at retail investors and traders.
The portal, www.choladbsdirect.com, was a financial gateway for regular investors, helping them invest safely and securely across a wide variety of financial instruments online, a company release said here.
Initially, the portal would also host most of the inhouse research that had been hitherto available to High Net worth Individuals (HNI) clients of the firm.
Cholamandalam DBS Managing Director Atul Pande said ''with the launch of 'CholaDBS Direct,' we expect to gain a sizable market share in the online trading space. The product would now be available across all our 90 existing wealth management branches across 46 cities.'' The new trading platform offers a very user friendly interface for both active traders as well as investors.
The portal was being test marketed in some key locations over the past few months and initial response suggested that the online community would continue to not only grow substantially but also force key players to bring strength and variety in their offering.
Cholamandalam DBS would also participate with banks and other financial institutions to offer their customer base a range of white labeled retail products including personal loans and online broking through www.choladbsdirect.com, the release added.
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