Pune, May 14 (UNI) With Vidarbha and Marathwada contributing about 35 per cent revenue towards Reuters Market Light (RML) project of disseminating market information to farmers, the company now intends to increase its turnover by enhancing the number of commodities to 40 by the year end.
Addressing a press conference, Amit Mehra, Project Head Thomson Reuters, said the company was encouraged after receiving an overwhelming response from farmers since the launch of its service in October last.
''Presently, we have 18,000 farmers subscribing to our service and queries are coming from 200 farmers daily, therefore we are increasing the number of commodities from 17 to 40 by the year end.
In the State, Vidarbha and Marathwada are contributing maximum to the revenue,'' he said.
When asked about the turnover, Mr Mehra said they still did not have ''specific region-wise details''. He said the service was being upgraded to bring it to global standards with weather bulletins twice daily, general news and constant market updates.
RML is a mobile-based information service for the farming community in India, that is still being provided on a trial basis in Maharashtra.
The company plans to extend this model to other states soon.
Farmers can subscribe to this service on a three, six and twelve monthly basis.
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