Mumbai, May 14: Multi-media company Percept will raise Rs 1,500 crores from a combination of equity, IPO and debt to expand and strengthen key areas of business in entertainment, media and communications and scale up its contents and IPR (Intellectual Property Rights) businesses.
The company has raised Rs 150 crores at valuation of upto Rs 120 through Edelweiss, Passport Capital and Indivision India Partners (IIP) and is holding talks with strategic and financial investors with an IPO planned in the second half of the year. Funds will be invested in creation of knowledge practices, proprietary tools and assets, creation of asset and talent ownership, Home Video Distribution, Film Production Studio, Development of Digital and Mobile Content. The Company will also deploy funds in strategic investments including IPR Acquisition.
The company will also continue its investment in development and production of animation, key media services, digital and online marketing in its marketing section.