New Delhi, May 10 (UNI) With the mercury soaring by every passing day, sunglasses are no more a fashion statement but a necessity and Quadrant Corp with its new range of eyewear priced at Rs 1,200-2,400 is trying to bridge the gap between affordability and style.
''We have launched the latest range of eyewear, Mojo, which meets the minimal standard of affordability and at the same time are best in quality with international designs,'' Quadrant Corp Director, Yogesh Shah told UNI here.
The company, in its nascent stage, has numerous designs in its catalogue which are imported from Hong Kong and Taiwan.
With an initial investment of Rs 2 crore, the company has made only 35,000 units available in the market.
''Mojo products are available in 32 cities currently. The company has tied up with GKB Opticals which will increase its availability to 140 stores across the country,'' Mr Shah said.
The Mumbai-based firm has earmarked 30 per cent of its total revenue on advertisements and promotions and has also tied up with several film makers for eyewear branding.
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