Sony targets 40 pc share in digital still cameras

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Sony
New Delhi, May 8: With the digital still camera segment growing by 50 per cent, Sony India today said it is eyeing 40 per cent share of the booming imagery market.

''We expect to have a 40 per cent share in the digital entry-level camera segment. The market is growing at 50 per cent and we expect it to touch 1.2 million units by year-end,'' Sony Managing Director, Masaru Tamagawa told reporters here. The company has 70 per cent market share in the handycam segment, and expects to maintain the lead with a slew of new products, especially its High Definition (HD) series.

''The handycam segment is growing at 20 per cent. We expect the sales to be about 2,00,000 units,'' he added.

Sony had overtaken Canon in still camera sales during Diwali last year and registered a sales of 15,099 units in March 2008.

It plans to introduce 12 new models of still cameras and handycams in three ranges based on HD technology.

Asked if Sony planned on setting up a manufcturing base here, Mr Tamagawa said, ''there are no such plans. We have a Sony Ericsson plant here and looking at the success of that, we will decide on whether to set up a base or not.'' The company currently imports from its facilities in Japan, Malaysia, Thailand, Korea and China.

India currently ranks 13th in the company's global revenues.


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