ESPN STAR Sports to launch football reality series

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New Delhi, May 8 (UNI) ESPN STAR Sports and Imagine OmniMedia today announced the signing of an agreement that will see the two companies work together to develop, produce and broadcast the first global, reality-based football entertainment series in Asia.

Currently titled 'Sport*Star Football', the series will be a global hunt for the next football superstar.

Under the terms of the agreement, Imagine OmniMedia will produce the upcoming original series while ESPN STAR Sports will provide creative inputs, market and broadcast the series across its entire footprint in Asia.

In addition, ESS intends to use its matchless line-up of popular talent and extensive array original programming to build the series amongst Asian fans.

''We are committed to serving our fans by providing them unique opportunities to engage with their favorite sports across platforms.

With this interactive and entertaining initiative, football fans will have a lot more to look forward to in days to come,'' Managing Director, ESPN STAR Sports Manu Sawhney said in a statement.

''We are delighted to be exploring this relationship with Imagine OmniMedia and with our Asia-wide reach, strong brand strong equity and strength of our new media platforms, we are confident millions of fans across Asia will greatly enjoy this new series,'' the statement added.

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