Italian Ducati forays into Indian market

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New Delhi, May 7: Italy-based Ducati Motors today forayed into the Indian market with a launch of five bikes featuring engines of more than 800cc, at a price range of Rs 21-48 lakhs. ''We strongly believe the fast growing Indian market is of a strategic importance to Ducati and we will do our best to consolidate our presence and capitalise on the huge opportunity this country has to offer,'' company CEO Gabriele Del Torchio told reporters here.

The motorbike giant has signed a long-term partnership agreement with Precision Motors India Pvt Ltd for supplying the bikes in the world's second-largest two-wheeler market. The country's 7.2-million-strong bike market has prompted leading bike-makers around the world to renew their focus on the Indian market.

These include the legendary Harley Davidson of the US, Triumph of the UK and Japanese majors like Honda and Kawasaki.

Kawasaki sells its superbikes through Bajaj Auto, its motorcycle partner in the coutry.

Last year, media reports suggested that current leader in the performance bike segment, Bajaj Auto, was looking to buy out Ducati Motor Holding in an effort to build its own brand in the lucrative European market.

The Pune-based company, however, later bought a near-controlling stake in Austrian bike company KTM.


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