Launched on May 1, the 'Ghar Ghar Ki Pehchaan' scheme will continue till July 31 this year. Through this special rural scheme Hyundai Motor India plans to touch a base of at least 58 per cent of Indian villages with a population of 500 or more.
Hyundai Motor India Senior Vice-President (Sales&Marketing) Arvind Saxena said "nearly 70 per cent of the population reside in rural areas, which presents an enormous demand base and a market too huge to overlook.
'Under the Ghar Ghar Ki Pehchaan scheme, our dealers will contact the panchayats and conduct regular roadshows, distributing pamphlets and posters to promote the scheme, and also make the villagers aware about this unique initiative by Hyundai. We are also in talks with a financing institution with a vast branch network to extend easy financing options for the people in rural India.'' According to a recent survey almost 50 per cent of the 220 million households in rural India are potential car buyers due to the agricultural subsidies extended by the government and also on account of increase in productivity of agri-based products, thus presenting an attractive market for sophisticated products such as Santro, the release added.