Dubai, May 6 (UNI) The three-day inaugural ICC's Broadcast and Sponsor Forum, involving the apex body's broadcast partners, licensees, sponsors and service providers, is being held here.
During the meeting, which began yesterday, the delegates will receive presentations on broadcasting and sponsorship and are discussing a range of topics, including the marketing of International Cricket Council (ICC) events and developing and delivering world-class ICC events.
ICC General Manager, Commercial, Campbell Jamieson, said the forum is helping the relationship building between ICC's commercial partners.
''The inaugural forum provides an excellent opportunity for the ICC and its valued commercial partners to assemble in one place to discuss and devise event-specific marketing plans for the next 12 months,'' said Jamieson.
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