Ahmedabad, May 6 (UNI) Seagate Technology, in association with a local NGO ''Kala Raksha'', today announced a unique programme for digital preservation and maintenance of the dying traditional crafts forms in the Kutch region of Gujarat.
Addressing reporters at the launch function, Seagate country manager for India Rajesh Khurana said the joint digital preservation programme between Seagate and Kala Raksha will span two phases, including research, archiving and digital capture, as well as program development, exhibition and scholarships which will completed in two years.
Mr Khurana said ''As digital content and distribution networks continues to grow and proliferate exponentially, it is important to leverage this digital ecosystem to ensure that our rich historical, cultural and artistic traditions be preserved and shared.'' Kala Raksha Executive Director Judy Frater said the traditional crafts of Kutch include weaving, dyeing, printing, bandhani, embroidery, leatherwork, pottery, woodwork and metal work. However, in recent decades local villagers sought cheaper, machine produced wares causing artisans to abandon their unique skills.
UNI PVN RN MSJ AS1804