Nashik, May 5 (UNI) Tata Motors have tied up with Marathi film 'Amhi Satpute', where their product Tata Ace has been interwoven in the story as an integral part.
Speaking at a program organised for promotion of Tata Ace, a mini truck by Tata, at Kanchan Motors here, Actor-Director Sachin Pilgaonkar, who has directed 'Amhi Satpute', said ''Tata Ace is an integral part of the film, which revolves around lives of seven brothers. The eldest of them considers the vehicle as his pride and power.'' Tata Motors Commercial Vehicles Sales and Marketing Vice President Ravi Risharody said, ''We are very happy on our association with the movie and it has helped us to reach our target audience.'' UNI GB SR VKG1939