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Tata Motors tie up Marathi film 'Amhi Satpute'
Nashik, May 5 (UNI) Tata Motors have tied up with Marathi film 'Amhi Satpute', where their product Tata Ace has been interwoven in the story as an integral part.
Speaking
at
a
program
organised
for
promotion
of
Tata
Ace,
a
mini
truck
by
Tata,
at
Kanchan
Motors
here,
Actor-Director
Sachin
Pilgaonkar,
who
has
directed
'Amhi
Satpute',
said
''Tata
Ace
is
an
integral
part
of
the
film,
which
revolves
around
lives
of
seven
brothers.
The
eldest
of
them
considers
the
vehicle
as
his
pride
and
power.'' Tata
Motors
Commercial
Vehicles
Sales
and
Marketing
Vice
President
Ravi
Risharody
said,
''We
are
very
happy
on
our
association
with
the
movie
and
it
has
helped
us
to
reach
our
target
audience.''
UNI
GB
SR
VKG1939
Comments
Story first published: Monday, May 5, 2008, 20:02 [IST]