Melbourne, May 5 : Fans getting hysterical after Madonna is something expected, but what one may not imagine is fans actually walking away with life-size cut-outs of the pop diva.
That's what happened in Hong Kong where Madge's cardboard cut-outs in provocative poses used to advertise her new album have been stolen from music shops all around the city, according to reports.
The cut-outs for the promotion of the album 'Hard Candy' show the 'Material Girl' wearing thigh-length boots.
According to reports from the Sunday Morning Post, almost 10 of the 30 1.6-metre-high cut-outs have been taken from shops ever since they went on display last week.
Record company Warner Music said that it was unheard of for people to walk away with nearly life-size cut-outs from shops, but they were not planning to go to police for looking into the matter.
"We have had people ripping off posters before, but stealing cut- outs certainly takes some guts," The Daily Telegraph quoted Kelvin Wong, vice-president of Warner Music Asia, as telling the newspaper.
Hard Candy is Madge's 11th studio album and the last to be released under her current contract with Warner.