Galla Foods enters Indian FMCG sector

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Hyderabad, May 5 (UNI) Marking its entry into the domestic FMCG sector, the Rs 40-crore Galla Foods today launched fruit beverage 'Galla Thick Mango Nectar' here.

Galla Foods, the premier exporter of tropical fruit purees, concentrates and fresh fruits, is part of the Rs 1,300 crore Amara Raja Group, owners of Amaron batteries.

In a statement, Chairman Ramachandra N Galla said, ''today is the first chapter of another winning story of Galla Foods - the story which brings the most luscious mangoes in India - Totapuri from Chittoor district and Alphonsos from Ratnagiri district, to the Indian consumers who look for quality and a healthier lifestyle.'' The manufacturing facility was located in one of the most economically backward areas of the country, though it was one of the richest in mango varieties. ''We source the fruits from our own and other select farms and produce the pulp with minimal human intervention. The choicest grade pulp is then used for the production of Galla Thick Mango Nectar,'' he said.

The entire process right from formulation to bottling was automated and totally hands-free. This ensured high consistency in taste across batches and longer shelf life, he added.

Company Director Jayadev Galla said, ''as per estimates, packaged natural fruit beverage market in India is about Rs 1,500 crore and is growing at 15 per cent YOY. Among this, mango is the most preferred flavour in the South.'' ''We are doubling our pulp processing capacity this year and expect to touch Rs 75 crore turnover in FY 2008-09,'' said Mr Satish Rajagopalan, Head-Sales and Marketing.

UNI VA SJ 1732

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