Mumbai, May 5: Birla Sun Life Asset Management Company Limited and Jammu and Kashmir Bank Limited today announced a strategic partnership for distribution of Birla Sun Life's Mutual Fund products. According to the agreement, Birla Sun Life's products will now be available at selective branches of JK bank. This initiative will strengthen Birla Sun Life's distribution network according to a Birla Sun Life AMC release issued here.
Birla Sun Life AMC CEO Anil Kumar in the release stated that the partnership would be a win win situation to both the organisations. JK Bank President G A Beigh commenting on the agreement said the strategic tie up would provide a different array of MF products to the customers and boost bank's fee-based income.
He said ''Our bank has aggressively sold the mutual fund products of various Asset Management Companies for the last two years. The customers have become empowered and demanding. We need to provide them all the financial solutions including mutual fund products under single roof.''