Chandigarh, May 3 (UNI) Punjab Cooperation Minister Capt Kanwaljit Singh today asked the cooperative organisations to adopt modern corporate culture of professional management techniques to survive in the competitive market.
''In the fast globalising world order, the challenge for the cooperatives is to have a strategy to adapt to new requirements.
They need to sharpen their core competencies and devise market driven business strategies appropriate to the circumstances,'' he said while presiding over a high level meeting of the officer of the Cooperative Department here.
''The cooperatives should increase their effectiveness, improve their competence and work in the professional manner to face the increasing global competition from multinationals and bigger corporate businesses.'' He urged the officers to run the organisations on professional lines and to function democratically so that the cooperatives become self sufficient and economically viable organisations.
''Today cooperatives ought to seriously consider ways of further strengthening networking amongst themselves. To rejuvenate the cooperatives as well governed and financially well managed institutions it is necessary to have dynamic and committed professionals and well trained staff to run the institutions on sound managerial principles to provide the impetus to the cooperative movement. The movement must permeate to all levels from the local to the national and international,'' he asserted He emphasised the need for the creation of structure/Special Purpose Vehicle (SPV) for the aggressive marketing and export of various products of Cooperative Organisations. Besides this, it also becomes imperative to bring in a demand driven transformation in the agriculture patterns.
Reiterating the need to introduce a new dynamism in cooperative organisations, he directed the cooperative federations to fix annual progressive targets and to adopt a result oriented work culture to rejuvenate the sagging agro economy of the state, which was passing through a critical phase of stagnate production and ever increasing costs of agro inputs.
In the meeting, he directed the officers to submit a detailed report to make recommendations for the creation of structure/SPV to tap new markets and expand the present marked base for the various products of cooperative organisations thorough efficient marketing and by increasing the volume of exports within a stipulated time frame of three weeks.
UNI PS BDP BST2019