New Delhi, May 1 (UNI) With his flexing biceps and angry young man persona in Bollywood action films from the 70s to the 90s, he enthralled many a cinegoer and established himself as the one of the greatest "He-Mans" of Bollywood.
Actor-turned-MP Dharmendra today attributed his huge acclaim as a favourite 'He-Man' of Bollywood to the fresh air and unadulterated milk and ghee he partook of during his childhood days in a village in Punjab.''Having been brought up in a farmer's family, I have had the opportunity to partake of things like pure ghee and milk to the fullest. When I was a child, my father, a farmer in Punjab, made sure I had a glass of pure milk every day and lot of butter.
Today, what I have achieved is largely because of consumption of these things, which serve as 'amrit' to the Human soul,''Dharmendra said at a function in the capital, where he introduced himself as a brand ambassador of pure Ghee brand.
HMS Agro Proteins Pvt Ltd, a recently launched company established to launch a series of dairy products in India, has roped in the film star as the brand ambassador of its Desi Ghee brand called 'Sambandh Pure Desi Ghee'.
''A few days ago, S K Khandelwal, the Chairman and the Managing director of the company, came to me and said he intended to launch a unit for the production of pure ghee on a large scale. He wanted me to become a brand ambassador of the brand, the actor informed.
I instantly agreed as I felt that it was a noble endeavour to bring to the future generation pure milk and ghee products, which has, over the last few decades, become a rarity, Dharmendra said.
Stressing on the importance of intaking pure milk, ghee and butter and following a strict exercise regimen is needed for the youth to develop a healthy body, the cinestar said,''I feel it is a healthy body that makes for a healthy mind.'' In the first phase, the company launched their product in Delhi, NCR and North indian markets today. In the next six months, the product will be made available in Mumbai, Pune and Western India.UNI AR AE kn1714