Indian cos not responsive to world's biggest electronics show

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Majorca, Spain, May 1 (UNI) As the world's largest consumer electronics show IFA 2008 at Berlin is all set to showcase the complete array of fascinating products from dynamic and innovative markets under a single roof, Indian manufacturers do not seem to be very excited in the participation.

Traditionally a wealth of new technologies and products go on display at the IFA, but only a single Indian company registered in the show last year.

''Acceptability of Indian consumer products in the European market is an important factor. Indian goods are not a match for quality or price,'' said a leading European manufacturer.

Indian manufacturers are of the view that unlike the European market, their focus is to cater to a larger population at an affordable price.

''People are looking for luxury goods at cheap and reasonable prices,'' said a leading manufacturer.

Addressing a press conference of International journalists at this island on the world's big show to be held from August 29 to September 3, Chief Operating Officer of Messe Berlin Christian Goke, said, ''The Fair gathers key industry players at international level, inspires its audiences and moves market.'' ''By closely combining products and services from sectors ranging from consumer electronics to home appliances, we are reflecting market structures and creating further potential for trade and industry,'' he added.

By integrating the electrical home appliances industry, the organisers expect consumer lifestyle products from both industries to become more popular, and hope that international trade visitors at the fair will express keen interest.

''In Berlin, we will be presenting all our visitors with a wide range of quality products,'' Director of Messe Berlin Jen Heithecker said, adding that the consumer show would be hosting a unique combination of markets and providing an ideal platform for international retailers, buyers and the industry, thus offering an even broader platform for business than before.

UNI PMD SG HT1220

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