MSN India to provide online contents of Royal Challengers

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Bangalore, Apr 30 (UNI) MSN India today announced a comprehensive partnership with the Royal Challengers Bangalore, owned by liquor baron Vijay Mallya, to bring exclusive online contents for its fans.

MSN India will power the official website of Royal Challengers and help to build exciting content and tools for fans to interact with the team online.

Cricket fans can now access news, columns, exclusive videos, a live score gadget, scorecards, wallpapers, photo gallery, custom email ids such as 'you@royalchallengers.com' and exciting contests at 'www.royalchallengers.com', according to a release here.

By predicting the best batsman and the best bowler of any Royal Challenger's match, fans could win a chance to meet the team, win exclusive merchandise, tickets, autographed bats and a lot more. All one has to do is create a Royal Challengers id and register for the contest.

''Royal Challenger's fans now have a great opportunity to support their team and interact with their cricket stars one on one. MSN has powered our initiatives to present interesting cricket trivia and less known personal information on the Royal Challengers to reach out to millions of those who have been cheering for the team,'' United Spirits Ltd, Executive VP (Marketing), Amrit Thomas said.

''We are really excited to partner with Royal Challengers for serving exclusive content and tools for fans to interact with the team. This complements our aim to provide high quality sports entertainment content to the users,'' said MSN India Executive Producer, Krishna Prasad.

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