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New Delhi, Apr 28 (UNI) Automobile major Mahindra&Mahindra today said it will launch a new business vertical, After Market Sector which will consolidate the entire gamut of its after-market initiatives in the automotive space.

This sector will comprise of three business units, which include First Choice Ltd's multi-brand service chain and sale and purchase of pre-owned vehicles and spare business for both Mahindra and non Mahindra spares.

The division will be headed by Rajeev Dubey, who will continue to discharge his present responsibilities, which include President HR, After Market and Corporate Services, member of the group management board etc.

''The integration of the multi-brand pre-owned car business with the multi-brand service chain business and the spare parts business will help M&M create a distinct niche for itself in the after market space.'' UNI PDT SR AS1505

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