Air India increases cargo market share

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Chennai, Apr 27 (UNI) Leading air service provider in the country Air India has increased its cargo market share with the formation of the Cargo Strategic Business Unit (SBU).

Air India has, following the formation of Cargo SBU, renewed its focus on promoting sales on its flights and freighter services, Air India release here today said.

These efforts, included making joint sales calls to agents, forwarders and shippers, pricing support by offering competitive rates in the market and spot rate approvals and concentrated efforts on improving loads on Air India's freighter flights.

Advertising in major Indian and International cargo journals and magazines, and motivating the cargo team across the network had also been made by Air India to improve its cargo services.

Air India had also launched a major cargo incentive scheme for cargo agents of Air India and erstwhile Indian on the entire network. The scheme, which generated enormous response, entitled top producing agents of each region to become eligible for an all-inclusive incentive trip on Star Cruise.

In January 2008, Air India registered a growth of 6.4 per cent whereas Industry showed negative growth of 12 per cent compared to September 2007.

In the month of March 2008, the Industry grew by 24.8 per cent over January 2008 carriage, whereas Air India cargo showed an increase of 43.4 per cent, the release added.

Air India, placed ninth at the time of the merger when the SBU was created, gradually improved its ranking, moving to fourth position in January 2008 and first position in March 2008 as per data released by the Airports Authority of India.

Air India now commands a market share of seven per cent in terms of export cargo carried from Delhi.


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