Sreedhareeyam to launch 'Sunetra' eye drops

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Kochi, Apr 25: Kerala-based Ayurvedic eye hospital and research centre 'Sreedhareeyam' is set to launch its first 'over the counter' eye protector drops 'Sunetra' this week.

Addressing the press here last evening, 'Sreedhareeyam' Chief Physician N P P Namboothiri said Union Minister for Overseas Indian Affairs Vayalar Ravi will inaugurate the production unit for the drops at the 'Sreedhareeyam' complex at Koothatukulam on tomorrow.

Kerala PWD Minister Monce Joseph will formally launch the eye drops which will be available all over Kerala within six months and in major South Indian cities within a year, he said.

Dr Namboothiri said 'Sreedhareeyam' had invested about Rs nine crore in its state-of-the-art production facility which can produce more than 100,000 droppers per day.

Run by the traditional 'Nelliakattu Mana' family of 'vaidyans', the 260-bed 'Sreedhareeyam' offered help for eye ailments considered even beyond the scope of modern medicine.

Diabetic Retinopathy, Retinitis Pigmentosa, Macular Degeneration, Galucoma, Cataract and Retinal Detachment were some of the eye ailments treated at the hospital, Dr Namboothiri said.

With the opening of its new medicine manufacturing unit and the launch of of 'Sunetra', the group was hoping for a turnover of Rs 30 crore over the next year, Managing Director Hari N Namboothiri said.

Priced at Rs 60 per bottle, the 'Sunetra' eye drops will come in three variants of 'Junior' for children below 17 years, 'Regular' for those between 17 and 60 years and 'Senior' for those above 60 years.

The drops would provide everyday protection to eyes, worn out by strain and over-use, and also help in prevention of long-term diseases, Dr Namboothiri said.

Stating that modern lifestyle, with its predominance of television and computer, wreaked havoc on the eyes, he said the drops would be particularly useful for the 'dry eye syndrome.'

UNI

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