indian entertainment industry at USD 10.46 billion next fiscal

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Kolkata, Apr 25 (UNI) The Indian entertainment industry has registered an annual turnover of USD 4.65 billion during 2007-08 and is estimated to increase to USD 10.46 billion during the next fiscal, according to a NASSCOM study.

Announcing tie-up of NSHM Knowledge Campus with leading design innovation software companies Adobe and Autodesk here today, Adobe Education Solutions Head (India and SAARC) Jayant Bhaduria said, ''India is fast climbing up the outsourcing ladder with 2D and 3D technology witnessing robust growth driven by the boom in digital content and web publishing.'' Autodesk Regional Manager (North and East) Rajeev Pathak informed that the animation industry in India was estimated to witness a Combined Annual Growth Rate (CAGR) of 35 per cent, increasing from USD 285 million in 2005 to USD 950 million in 2009.

''Similarly, the market for gaming is expected to witness a CAGR of 78 per cent and reach USD 300 million by 2009 from USD 30 million in 2005. Consequently, India will require another 3,00,000 professionals skilled in design and game art,'' Mr Pathak said.

NSHM Director Prof Santanu Ray said the institute had tied up with Adobe and Autodesk respectively to strengthen post-graduate education involving graphic design, animation, visual effects and game art.

''The basic objective is to create industry-ready professionals trained in cutting-edge technology, capable of providing creative leadership in this rapidly growing industry. The partnerships would give NSHM direct access to the latest and best technologies, expertise and innovative resources,'' Prof Ray added.

UNI DPM PP RN1525

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